It is a well known fact that technology has become an integral part of people’s daily lives. Most of us have incorporated it as part of almost everything we do, whether it be checking in on a flight ticket or asking Siri about the way to the nearest coffee shop. Lately, many people have started to apply technology not only on their own lives but also on their pets', resulting in a significant rise of the pet tech industry. 

A recent study conducted by CB Insights shows that 2016 was a record year for financing to the pet tech industry in terms of both deals and dollars. Between 2012 and 2016, $486M was invested in this industry across 172 deals. Looking at 2016 specifically, as much as $154M was invested across 46 deals. Simply put, startups developing pet tech products are seeing growing interest from investors.