About us


Our vision is to become the global leader in artificial intelligence products for movement analytics of things and people, and that our technology will be used in millions of products


Imagimob was founded by Tony Hartley, Alexander Samuelsson and Anders Hardebring. The founders have extensive experience from the mobile and internet technology sector and over 30 years of experience in development of firmware, software and devices. 

The people

Anders Hardebring, CEO and Co-Founder

Anders has a strong experience in leading and developing early-stage companies in the technology sector. Anders was a driving force from start to exit in AU-System Mobile/Across Wireless that was sold to Sonera Smarttrust in a Billion-dollar exit in 2000. Anders holds a MSc in Industrial Engineering and Management from Linköpings University.

Alexander Samuelsson, CTO and Co-Founder

Alex has extensive experience of software development in areas such as mobile apps, mobile games and cloud systems. Previously he studied Computer Science at KTH Royal Institute of Technology.

Tony Hartley, CCO and Co-Founder

Tony is a visionary with a passion for innovative technologies. Tony is the inventor of MoSync & Mophun and co-founder of MoSync, Synergenix and Red Jade, he has developed more than 25 commercial games. Tony studied for a BA in Computer Science and Electronics.

Board of Directors

The Board of Directors consists of Anders Ingeström, Chairman of the board, Fredrik Runnquist representing Stockholm Business Angels (Stoaf), Fredrik Östbye, and co-founders Anders Hardebring and Alexander Samuelsson.

Anders Ingeström is an experienced entrepreneur, investor and active executive board member in a number of high-growth technology companies.

Fredrik Runnquist is a private investor with a long background in the IT-industry. He was Head of IT in Swedbank between 2000 and 2009.

Fredrik Östbye has served as VP Business Development at Telenor Connexion and is currently the Group Vice President and Head of Digital Transformation at Grundfos.


External investors in Imagimob include Stockholm Business Angels (Stoaf), Permak AB (an investment company owned by the Göran Grosskopf family) and a group of private investors that brings experience, capital and personal networks to Imagimob. Among the the private investors are Ragnar ter Vehn and Ken Gerhardsen, co-founders of Swedish IT-consultant HiQ, Anders Ingeström, experienced entrepreneur, investor and board member and Torvald Bohlin, former CEO of Aftonbladet and member of corporate management in Telia.


Imagimob has engaged a number of professional advisors. Göran Sundström is engaged as financial advisor and Christer Boström is engaged as technology advisor.